What Is Digital Marketing and Why It Is Needed For You

Digital marketing is a new and emerging field in today’s “internet” world. To start with, digital marketing is an act of promoting and selling products and services using online marketing strategies. These strategies are popularly known by the names of social media marketing, search marketing, and email marketing, Social media optimization, Search engine optimization, Social media marketing, mobile marketing. Hence making the idea of digital marketing a bit easier one can define it as a way of marketing which is done online using the advantage of internet accessibility.

Scope of digital marketing

However one should not confine the scope of digital marketing simply to mean social media sites or “our website”. Digital marketing uses multiple channels and technologies which allow any organization or institution to analyze campaigns, contents, and strategies to understand what is appealing to the public and what is not and bring the required modifications if needed.

The emergence of the concept of digital marketing is very significant as it allows the consumers and companies to engage with each other more closely and know things with more clarity. The consumers now feel themselves to be more powerful and the companies should feel more accountable to them. This type of marketing is more participatory and also encourages a more free flow of thoughts, ideas, and discussion. 

On the other hand, from the point of marketers, they are subjected to very harsh competition in this digital race. As the amount of time the consumers spend on mobile, web and internet has increased, the amount of content available for them to feed their eyes upon has also increased drastically. This has hence created and led to a massive increase in the number of participants in the marketers’ group. Hence there arises the need to present one’s product in the most consumer-friendly and easily accessible manner to the audience and make it more appealing.

Digital marketing and its channels:

Instead of calling it “types” one can associate digital marketing with its various channels. Some of these are:

1. Email marketing

Many digital marketers to get in touch with the potential or interested customers in their brand go with this method. The spam messages which are encountered almost daily should not be confused with Email marketing.

2. SMS marketing 

Messaging techniques used to deliver messages about the products, services and promote it among masses.

3. Affiliate marketing 

This is an old method which employs the technique of promoting other people’s product and in return get a commission for every sale or customer.

4. Website marketing

A website holds a central position due to which it can be seen as the backbone of digital marketing. A website highlights all the adequate information of the brand, product, services in a clear, friendly and usable manner.

5. Pay per click (PPC) marketing

This PPC advertising helps one to reach a wide number of users on several digital platforms through paid ads.

6. Content marketing

A strong content attracts huge attention from the customers. The tools of content marketing include blogs, e-books, online courses, webinars, podcasts, etc.

Significance of the field

The emergence of digital marketing has brought in various benefits to many companies and businesses:

1. It provides an impetus to small businesses by allowing them to flourish with their resources and pace.
2. It helps businesses to measure conversion rates in a  small period.
3. Helping to establish customer rapport by establishing a band reputation.
4. Forcing to come up with new ideas and innovations and work beyond the comfort zone.
5. Capital friendly and easy tactics and strategies.
6. It helps in advancing audience reach.
7. It can bring out higher revenues.
8. Solving customer problems and engaging with them through various means.

Hence digital marketing is a boon to the marketing arena and its benefits must be properly extracted and used. For more information related to digital marketing, check our Entrepreneur & Buzz World Boards section.